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Public Relations

We'll find the story within the story to draw interest from different media outlets, including radio, TV and podcasts.

We do this through the use of press releases, media pitches, public events, contests, giveaways, or swag bags and speaking engagements.

How Do We Provide You With Public Relations Services?

Public relations is more than sending out pitches to media. It's about cultivating a favourable opinion of your brand by the public. With that in mind, our public relations packages are created to work on optimizing your overall brand message and image to attract the right results, and connect with your ideal target audience.

Media Relations

 

We’ll help you or your brand get featured in the media — which means new people learning about your brand and also adding more credibility and social proof to your brand.

Beyond our 1:1 consultations, our package includes creating a customized media list, to reach out to the right media outlets for your brand, customized pitch(es), and a digital media kit.

$5,000 + tax & up per campaign

Note: Typically these campaigns can run from three to six months at a time.

Content Creation + Media Relations

 

Are you missing out on content? When done right, your content can do the speaking for you. Before reaching out to the media, we'll help you build a suite of attractive content to help your brand stand out more.

  • Content + Media Relations Package - $14,000 + tax

- 30 Product photos

- 3-5 Content creator videos

- 5 Product videos

- Photo shoot props + set up

- PLUS Outreach to 10 Media outlets (for a 3 to 6 month campaign)

- Includes 1-2 hour 1:1 planning session with brand owner or social media team

Influencer Campaign

Finding any old influencer isn’t going to cut it. When you use the wrong influencer to promote your product, it can actually be counterintuitive because it won't relay well to your audience. It's important for your influencer campaign to be authentic, and that's where we come in. We’ll match you with the right influencer for your campaign, to get the most out of your results.

  • Influencer Campaigns - $3,000 + tax & up per campaign

- Includes researching influencers

- Outreach to influencers

- Fees paid to influencers

- Agreement / Terms and conditions with influencer

- Includes 1 hour 1:1 planning session with brand owner or social media team

Let us help you plan a launch event for your latest product, a tour or an experiential event. We will take care of the logistics from the venue to signage to the performers and the decor.

  • Event Management - $5,000 + tax & up per event

- Includes event planning

- Booking a venue

- Photography and Videography

- Event set up (Decor and/or Signage)

 

  • Other items that can be added on​​ for an additional fee:

- ​Live performance(s)

- Experiential elements

- Catering

- Swag

Event Management

Note: all prices are quoted in Canadian dollars

Media Coverage
Past Coverage

2018

Ashley-Ann Pereira - What She Said! (December 2018)

Tina Ware - Hashtag – Vibe 105.5fm (August 2018)

Jessica Alex Marketing - Business Beetle (July 2018)

Jessica Alex Marketing/Upon A Star Books - The Edge: A Leader's Magazine (June 2018)

Ashley-Ann Pereira - Toronto.com (June 2018)

Shaista Pabla - EFTO Voice (June 2018)

Terence Wallis - Snapd Vaughan (June 2018)

Terence Wallis - Snapd Vaughan (May 2018) 

Brooke D. - Jamaica Gleaner (May 2018)

Terence Wallis - Ora Qui [CHIN TV/OMNI TV] (May 2018)

Terence Wallis - Ora Qui [CHIN TV/OMNI TV] (May 2018)

Terence Wallis - The Johnny Lombardi Show [CHIN TV/City TV] (April 2018)

Tina Ware - The Patrick O Morris Show (April 2018) 

Brooke D. - Self Love Supply Podcast​ (April 2018)

Brooke D. - Toronto Caribbean News (March 2018)

Ashley-Ann Pereira - The Patrick O Morris Show (January 2018)

Brooke D. - USA Weekly (January 2018)

2017

 

Enza Carnide - The Lizy T Show (Nov 2017)

Laura Bilotta - The Lizy T Show (Nov 2017)

Enza Carnide - Snapd Queen (Oct 2017)

Laura Bilotta - Ready for Love Podcast (Oct 2017)

Laura Bilotta - Canadian Small Business Women (Sept 2017)

Laura Bilotta - The Set Up TV (Aug 2017)

Jessica Alex - CBC Radio (July 2017)

Angelot Ndongmo - CBC Radio (July 2017)

Laura Bilotta - Snapd Burlington (May 2017)

Laura Bilotta - Snapd Queen (May 2017)

Laura Bilotta - Snapd North Mississauga (April 2017)

Peta-Gaye Nash - Vanessa + Melissa Show (Jan 2017)

2016

Upon A Star Books Inc - Bloor West Villager (Dec 2016)

Peta-Gaye Nash - Lizy T Radio Show (Nov 2016)

Peta-Gaye Nash - The Dr. Vibe Show (Nov 2016)

Virginia Presseault - York Guardian (Nov 2016)

Virginia Presseault - Chick Lit Central (Sept 2016)

Peta-Gaye Nash - Book Time Blog, InsideToronto.com (Sept 2016)

Peta-Gaye Nash - The Local View (Sept 2016)

Virginia Presseault - Lizy T Radio Show (July 2016)

Virginia Presseault - Book Time Blog, Inside Toronto (June 2016)

Angelot Ndongmo - The Dr. Vibe Show (June 2016)

Angelot Ndongmo - Phenomenal African Woman (May 2016)

Angelot Ndongmo - InsideToronto.com (Toronto, May 2016)

Angelot Ndongmo - Canadian Small Business Women (February 2016)

Angelot Ndongmo - Jamaica Gleaner (December 2016)

Author clients under Upon A Star Books Inc.

 

2015

Mutendei Nabutete - The Lizy T Show (March 2015)

Mutendei Nabutete - Community Contact (Montreal, March 2015)

Terence Wallis - Snapd Queen (Toronto, April 2015)

Terence Wallis – DayTime Toronto (Toronto, April 2015)

Yvonne Ruke Akpoveta - The Dr. Vibe Show (March 2015)

Yvonne Ruke Akpoveta - Toronto Relationships (Toronto, March 2015)

Yvonne Ruke Akpoveta - Community Contact (Montreal, February 2015)

2014

 

​Yvonne Ruke Akpoveta - Daytime Toronto (Toronto, Dec 2014)

Mutendei Nabutete - The Lizy T Radio Show (October 2014)

Khalilah Brooks - Nikki Clarke Show (Toronto, July 2014)

Khalilah Brooks - All Access Pass: Rogers TV Mississauga (Toronto, June 2014)

Khalilah Brooks - Snap Downtown Toronto (Toronto, November 2014)

Khalilah Brooks - The Dr. Vibe Show (Toronto, July 2014)

Khalilah Brooks - Canadian Small Business Women (Toronto, June 2014)
 

2013

 

The Caribbean Camera (Toronto, April 2013)

Community Contact (Montreal, March 2013)

Our Past Clients have been featured here:
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Past Author Events

Aunty B (Khalilah Brooks) Tour
Aunty B (Khalilah Brooks) Tour
Aunty B (Khalilah Brooks) Tour
Terence Book Signing
Terence Book Signing
Terence Book Signing
Terence Book Signing
Laura Book Signing
Laura Book Signing
Laura Book Signing
Enza Book Signing
Enza Book Signing
Enza Book Signing
Enza Book Signing
Enza Book Signing
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