8 Canadian Women Entrepreneurs to Watch
By Jessica Alex For International Women’s Day 2019, we decided to feature eight Canadian women entrepreneurs in different industries who...
Welcome to Our New Media Hub
We're super excited to introduce our media hub, where you will find press releases, videos, and media coverage of our clients. Feel free...
5 Ways to Make 2023 the Best Year Yet for Your Business
Combining the following tactics will help to increase your brand awareness and attract the right people to your business By Jessica Alex...
Building a Buyer Persona for Your Brand
In order to effectively speak to your audience, you have to understand who your target market and audience is, and what their pain points
21 Quotes by Black Icons to Inspire Entrepreneurs
In honour of Black History Month here are 21 quotes from Black icons to encourage you along your entrepreneurial journey.
Tactics to add to your marketing strategy in 2022
An opportunity that often comes with the start of a new year, is the chance to either ‘reset’ or to ‘level up’ from the year prior.
Last-minute holiday promotion ideas
Are you scrambling, trying to figure out how to take advantage of the holiday promo season? Well, take a deep breath, because I have a...
Learn How to Make Your Brand Stand Out Online
It’s official, my first-ever Master Class is here! It took some time to get it just right for you, but I'm excited to announce that my...
What 95 Per Cent of All Brands Understand About Colour
What does it mean that roughly 95 per cent of all brands feature logos with only one or two colours? They’re going for the strong and the si
The Boss Up Your Brand Podcast Has Officially launched!
The Boss Up Your Brand Podcast has officially launched on January 11, 2021! This podcast is Jessica Alex Marketing’s latest project and...