Esther Tadesse was born and raised in Toronto, Canada. She studied psychology at York University which is where she fell in love with the...

Written by Contributor Lisa Day Times have changed for public relations (PR) professionals looking to get their messages out to an audience that is spending more time online than ever before. With more than two billion active users on Facebook, over 700 million users on Instagram and over 300 million users on Twitter [source: Smart Insights], people are using social media to get news, share content and forge relationships. And while social media is continually evolving, so