At Jessica Alex Marketing it has been a goal of ours to create value. Creating value can be done in various ways. Through networking and social networking, founder Jessica Alex would hear stories from various entrepreneurs; stories with common threads and stories to inspire others to #keepgoing. So we decided to create more value by coming up with a platform for everyday entrepreneurs to share their own stories! "The Entrepreneur Life" is a monthly e-newsletter that will feat

The use of social media marketing trends are effective, but only when used correctly. By Jessica Alex If PETA’s goal was to trend on Twitter, then mission accomplished. However, if it was to drum up support and #donations, I’m not sure if PETA succeeded. This past weekend, while scrolling through the Twitterverse, I saw social media marketing trends being used in a way that seemed to have had an adverse effect. That would be PETA using newsjacking (as well as trendjacking) an

February is the month of love, so get your customers to love you, too By Jessica Alex Well, with February being the month of love, it’s only fitting that I talk about getting that second date. Wait, this is a marketing blog, so, perhaps, I should explain why I am talking about dating! I recently came across this funny but spot-on quote by Brand Storyteller and Speaker, David Beebe, where he says, “Content marketing is really like a first date. If all you do is talk about your