At Jessica Alex Marketing it has been a goal of ours to create value. Creating value can be done in various ways. Through networking and...

The use of social media marketing trends are effective, but only when used correctly. By Jessica Alex If PETA’s goal was to trend on Twitter, then mission accomplished. However, if it was to drum up support and #donations, I’m not sure if PETA succeeded. This past weekend, while scrolling through the Twitterverse, I saw social media marketing trends being used in a way that seemed to have had an adverse effect. That would be PETA using newsjacking (as well as trendjacking) an

February is the month of love, so get your customers to love you, too By Jessica Alex Well, with February being the month of love, it’s...