Glory Hole Doughnuts' Mint Chocolate Cookie doughnut offered during their #12DaysOfDoughnuts in 2017 Have you started a new business and are looking for ways to grow your customer base? Well, this Glory-ous doughnut shop has a sweet thing going. When preparing for a workshop recently on Marketing Your Business, I reached out to a doughnut lover’s dream, Glory Hole Doughnuts and spoke to their General Manager, Heather Stainback for a case study. Not only are they one of my fav

Written by Contributor Lisa Day Times have changed for public relations (PR) professionals looking to get their messages out to an audience that is spending more time online than ever before. With more than two billion active users on Facebook, over 700 million users on Instagram and over 300 million users on Twitter [source: Smart Insights], people are using social media to get news, share content and forge relationships. And while social media is continually evolving, so

Written by Contributor Lisa Day With shrinking newsrooms and fewer journalists, how can public relations (PR) and communications...