The use of social media marketing trends are effective, but only when used correctly. By Jessica Alex If PETA’s goal was to trend on Twitter, then mission accomplished. However, if it was to drum up support and #donations, I’m not sure if PETA succeeded. This past weekend, while scrolling through the Twitterverse, I saw social media marketing trends being used in a way that seemed to have had an adverse effect. That would be PETA using newsjacking (as well as trendjacking) an