If you've heard the term, but you're not quite sure what it is, then this is the article for you! By Jessica Alex Content, content, content — it’s a buzzword that you as a business owner have probably come across a few times. If you’re following our Instagram account, you have probably seen the terms “content” and “content marketing” quite often. But what exactly are they? Content, essentially, is the piece that you produce and publish through various platforms. For instance,

By Jessica Alex For International Women’s Day 2019, we decided to feature eight Canadian women entrepreneurs in different industries who...

At Jessica Alex Marketing it has been a goal of ours to create value. Creating value can be done in various ways. Through networking and...

The use of social media marketing trends are effective, but only when used correctly. By Jessica Alex If PETA’s goal was to trend on Twitter, then mission accomplished. However, if it was to drum up support and #donations, I’m not sure if PETA succeeded. This past weekend, while scrolling through the Twitterverse, I saw social media marketing trends being used in a way that seemed to have had an adverse effect. That would be PETA using newsjacking (as well as trendjacking) an

February is the month of love, so get your customers to love you, too By Jessica Alex Well, with February being the month of love, it’s...

By Jessica Alex Are you ready to take your business to the next level this year? So a new year has begun and you may be looking to #levelup your business. Here are five resolutions that may help you improve your business for 2019! 1. Create or update your marketing plan Just like you have a sound business plan, you also need a marketing plan. This strategic plan is a great way to review your business goals and decide how you will use various marketing tools to achieve them. Y

Toronto author and photographer Terence Wallis’ coffee table book showcases the best of Italy FOR IMMEDIATE RELEASE TORONTO, ON (Nov. 20,...

Glory Hole Doughnuts' Mint Chocolate Cookie doughnut offered during their #12DaysOfDoughnuts in 2017 Have you started a new business and are looking for ways to grow your customer base? Well, this Glory-ous doughnut shop has a sweet thing going. When preparing for a workshop recently on Marketing Your Business, I reached out to a doughnut lover’s dream, Glory Hole Doughnuts and spoke to their General Manager, Heather Stainback for a case study. Not only are they one of my fav

We're super excited to introduce our media hub, where you will find press releases, videos, and media coverage of our clients. Feel free...

Written by Contributor: Lisa Day There’s a joke that is apparently going around on the Internet: “The best place to hide a dead body is page two of Google search results.” While funny, the joke also stresses the importance of Search Engine Optimization (SEO) in order for your website to be noticed by Google, which accounts for almost 75 per cent of all Internet searches, as well as other search engines including Bing and Yahoo, among others. So what is SEO? SEO is what peo