Combining the following tactics will help to increase your brand awareness and attract the right people to your business By Jessica Alex I always say, if no one knows about your product or service, how are they going to buy from you? Your business absolutely needs awareness — specifically brand awareness — to get people to learn about what you offer. But knowing about your product or service, is just the first step. It doesn’t mean people will automatically buy from you. It’s

In order to effectively speak to your audience, you have to understand who your target market and audience is, and what their pain points

In honour of Black History Month here are 21 quotes from Black icons to encourage you along your entrepreneurial journey.

An opportunity that often comes with the start of a new year, is the chance to either ‘reset’ or to ‘level up’ from the year prior.

Are you scrambling, trying to figure out how to take advantage of the holiday promo season? Well, take a deep breath, because I have a few ways that you can still plan something for the holiday promo season. Offer a discount Shoppers are looking for deals this time of year, so give them one! For instance, you can offer a site-wide sale. Or, you can offer the sale only on select items. For example, you can offer a percentage off of products, or offer a certain dollar amount of