Building a Buyer Persona for Your Brand
In order to effectively speak to your audience, you have to understand who your target market and audience is, and what their pain points
Jessica Alex Marketing
Feb 28, 2022
21 Quotes by Black Icons to Inspire Entrepreneurs
In honour of Black History Month here are 21 quotes from Black icons to encourage you along your entrepreneurial journey.
Jessica Alex Marketing
Feb 11, 2022
Tactics to add to your marketing strategy in 2022
An opportunity that often comes with the start of a new year, is the chance to either ‘reset’ or to ‘level up’ from the year prior.
Jessica Alex Marketing
Jan 21, 2022
Last-minute holiday promotion ideas
Are you scrambling, trying to figure out how to take advantage of the holiday promo season? Well, take a deep breath, because I have a...
Jessica Alex Marketing
Nov 18, 2021
Learn How to Make Your Brand Stand Out Online
It’s official, my first-ever Master Class is here! It took some time to get it just right for you, but I'm excited to announce that my...
Jessica Alex Marketing
Aug 29, 2021
What 95 Per Cent of All Brands Understand About Colour
What does it mean that roughly 95 per cent of all brands feature logos with only one or two colours? They’re going for the strong and the si
Shaneece Bogues-Hill
Jan 13, 2021
The Boss Up Your Brand Podcast Has Officially launched!
The Boss Up Your Brand Podcast has officially launched on January 11, 2021! This podcast is Jessica Alex Marketing’s latest project and...
Jessica Alex Marketing
Jan 11, 2021
Setting Your Intentions for 2021
I’m all for goals, but I’m also all for the “why.” What are the reasons behind your business goals — and what are the intentions linked to
Jessica Alex Marketing
Jan 10, 2021
Seven Lessons 2020 Has Taught Me
Truthfully, 2020 has taught me a plethora of things, and these seven lessons have stuck out to me the most when it comes to my business and
Jessica Alex Marketing
Dec 30, 2020
Putting It on Pause During the Holidays
here are just a few ideas to help you navigate your holiday shut down.
Jessica Alex Marketing
Dec 24, 2020
