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Tactics to add to your marketing strategy in 2022

By Jessica Alex

An opportunity that often comes with the start of a new year, is the chance to either ‘reset’ or to ‘level up’ from the year prior. Whichever category you may find yourself in, here are a few tactics that you can use to build your strategy to help take your business to new heights.

Creating an experience for your community

If you can create an experience for your target audience, you are golden. Turn your audience and your customers into your community, and create a unique experience for them. Although you want people to buy your product or service, people are looking for much more from the companies that they buy — and creating a unique experience for your clients, prospects and followers is part of what will help you to stand out as a brand, as well as attract more clients.

You can learn more about creating an experience in my Master Class: How to Make Your Brand Stand Out Online.

Growing your newsletter subscriber list

Social media is a great tool, but there’s a reason why so many experts recommend having a newsletter. One of those reasons is to have more control over your line of communication with your audience. If your social media accounts were to go down, or a social media platform were to become obsolete, you will still have your mailing list.

And speaking of my point above about creating an experience, a newsletter is a great way to create exclusivity for certain members of your community — for instance, customers or ‘super fans.’ Your newsletter can be an opportunity to further build and grow your relationships with this part of your community.

Using a strategic funnel to grow your clientele and consumerS

Sales funnels may seem tricky or overwhelming, but they really don’t have to be complicated. Create a process that is tailored to your brand and what works for your target audience. How does your target audience typically like to shop or look for information about your type of product or service? And no matter what your product or service is, the first stage is going to be awareness. Be where your prospective customers are and put yourself in front of them with the right information to draw them in.

Creating videos that are the right Fit for your brand

I think this goes without saying, but if you haven’t started using videos as a part of your marketing strategy you may want to rethink that! Here are few things to note:

  • Not every piece of content you create has to be a video, but videos have become increasing popular.

  • People generally retain information more from videos compared to text:

  • Although it is recommended to add videos to your marketing strategy, it doesn’t necessarily have to be you on camera, depending on your brand. You can have models, spokespeople or even graphics in your videos. Think outside the box, you don’t have to create videos the same way everyone else does.

Get real

Many people look to brands for aspirational content, but make no mistake people also want to see and hear about the real stuff. In fact, they are craving it.

For instance, if you’re a skincare brand, it’s okay to show blemishes and stretch marks. People may want blemish-free skin, but seeing themselves in your marketing, or your brand normalizing stretch marks can actually have a bigger impact than you may think. If you’re a coach, it’s okay to discuss your failures too. Our society often glamourizes perfection, so people just like to share their wins and never their losses. But as a coach sharing a loss (and how you overcame it or plan on overcoming it) not only humanizes you, it can show your own growth and expertise because you’ve been there, done that and learned from it.

Tip: You can also keep it real by showing more behind-the-scenes footage to show people more of the ‘process’ of something you are working on, or the day-in-the-life of what it's like running your business.

Which item(s) will you be adding to your strategy this year?


For more marketing tips, listen to Season 1 of the Boss Up Your Brand podcast.

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