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15 Storytelling Quotes to Get You Excited About Telling Brand Stories


By Jessica Alex


Good storytelling has been a proven way for brands to stand out from the competition. For starters, stories help brands connect better with their audience. According to Sprout Social, "when customers feel connected to brands, more than half of consumers (57%) will increase their spending with that brand and 76% will buy from them over a competitor."[1]


Adding storytelling to your branding and marketing arsenal seems like a no-brainer. One study by Headstream found that "if people love a brand story, 55% are more likely to buy the product in the future." I don't know about you, but I like those odds!


To inspire your brand storytelling journey even more, I am sharing 15 fantastic quotes about storytelling.


1. “Marketing is no longer about the stuff that you make, but about the stories you tell.” — Seth Godin


Marketing is no longer about the stuff that you make, but about the stories you tell.

2. “Nothing sticks in your head better than a story. Stories can express the most complicated ideas in the most digestible ways.” — Sam Balter, Senior Marketing Manager of Podcasts, HubSpot


Nothing sticks in your head better than a story. Stories can express the most complicated ideas in the most digestible ways.

3. “An awful lot of storytelling isn’t really about making people understand — it’s about making people care.” — Steven Moffat, Writer & Producer


An awful lot of storytelling isn’t really about making people understand — it’s about making people care.

4. “If you don't give the market the story to talk about, they'll define your brand's story for you.”

— David Brier, Brand Expert


If you don't give the market the story to talk about, they'll define your brand's story for you.

5. “A great brand is a story that never stops unfolding.” — Tony Hsieh


A great brand is a story that never stops unfolding.

6. “Storytelling and visual storytelling was put in the hands of everybody. And we have all now become storytellers.” — LeVar Burton, Actor, Director and TV Host


Storytelling and visual storytelling was put in the hands of everybody. And we have all now become storytellers.

7. “A brand is a story that is always being told.” — Scott Bedbury, American Branding Consultant


A brand is a story that is always being told.

8. “Everything starts with a story.” — Joseph Campbell, American professor and writer


Everything starts with a story

9. “Everything is a story. You are a story. I am a story.” — Frances Hodgson Burnett, author


Everything is a story. You are a story. I am a story.

10. “Impactful brand storytelling is about how to look your audience in the eye, digitally.” — Amelia Veale, marketer and podcaster


Impactful brand storytelling is about how to look your audience in the eye, digitally.

11. “Brands are built around stories. And stories of identity – who we are, where we've come from – are the most effective stories of all. This storytelling is a powerful way to bring brands to life.” — Bill Dauphinais


Brands are built around stories. And stories of identity – who we are, where we've come from – are the most effective stories of all. This storytelling is a powerful way to bring brands to life.

12. “Storytelling is the most powerful way to put ideas into the world today.” — Robert McKee, author, lecturer and story consultant


Storytelling is the most powerful way to put ideas into the world today.

13. “The most powerful person in the world is the storyteller.” — Steve Jobs


The most powerful person in the world is the storyteller.

14. “Building a brand means knowing your story and building and sharing that story.”— Tamara McCleary, Digital Marketer


Building a brand means knowing your story and building and sharing that story.

15. “Whether we're writing a story or attempting to sell products, our message must be clear. Always. If you confuse, you’ll lose.” — Donald Miller, American author, public speaker, and business owner


Building a brand means knowing your story and building and sharing that story.

 


Have these quotes gotten you excited about telling brand stories? Before you go, read this article on The Power of Storytelling. It'll give you more insight on brand storytelling and gives you a few examples of brand stories that really connected with the audience.


Happy storytelling!


 

Resource:

1. Sprout Social Data Report: "BrandsGetReal: What consumers want from brands in a divided society" https://sproutsocial.com/insights/data/social-media-connection/


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