What You Need to Know Before Starting a Podcast for Your Brand

I had a chance to talk to UK's Ané Auret about her business as a Dating Coach and her podcast, The Ready for Love Podcast. Keep reading for some of her insights on the do's and don'ts before starting up your own podcast!

Podcaster and Dating Coach Ané Auret

Award-winning Dating & Relationship Coach Ané Auret specializes in helping strong, smart and driven women to clear the obstacles that are keeping them from meeting, and keeping their match. Since rebuilding her own life after divorce and now happily married again, Ané is passionate about supporting women in realizing their own worth, reconnecting to their authentic, feminine power and attracting a relationship-ready soulmate. Through her exclusive coaching programmes and tailor-made mentoring, she will be by your side every step of the way on your unique path to find love again. Ané was awarded the Dating Expert of the Year Award at the prestigious UK Dating Awards in 2017 and hosts The Ready for Love Podcast on iTunes.

1. What inspired you to become a dating coach, and how long have you been doing it for?

Many years ago I trained as a Social Worker and I’ve worked with women, children and families in a Child Protection capacity for about 14 years.

For so long I observed dysfunctional relationships and how it impacted families, and unfortunately my own parents’ less than ideal relationship also impacted heavily on me. I’ve always been interested in the questions around how we choose who we love, who we are attracted to and why we stay in relationships, even if they’re toxic and not good for us (which I've done myself). I’ve also always loved Coaching as a modality and after I left Child Protection about 3 and a half years ago I knew I wanted to work with single women and help and support them to make the best possible relationship choices for themselves. Since then my coaching business has gone from strength to strength.

2. You also have a podcast called, The Ready for Love Podcast. Do you feel podcasting has helped your brand? If so, how and why?

My Podcast is one of the favourite parts of my business. It has absolutely helped my brand for the following reasons:

  • Creating and bringing unique and valuable content and advice to my growing community.

  • Creating amazing connections and friendships with colleagues and peers in the industry.

  • Giving me a certain level of credibility in terms of my network, especially early on while I was still establishing myself, but this is definitely an ingoing factor.

  • Helping to expand my reach because my guests also promote our episodes to their communities.

  • Finding my voice in terms of my business and my brand.

3. Do you think podcasting helps create credibility for brands, and do you recommend brands to have their own as well?

I’d recommend podcasting in a heartbeat - but only if it’s the right thing for you as a person (personally and professionally), and the right time for you and your business.

There are a few ways you can go about this:

You can start very early on without much of a following and start building your brand and podcast that way or you can work on growing and developing your brand, following and community and then launch your podcast to a much larger captive audience of people who are already familiar with you and your content.

I went for the first option – and while I was only in the New & Noteworthy section for a week, my show was too small to make waves in the charts. I don’t have any regrets about the way I’ve gone about it though because it’s been an integral part of my business and it’s growing. It is a massive commitment, especially early on when you have so much to do and focus on, so do consider it very carefully and have a very clear plan as to how you will build and maintain momentum once you’ve started.

Ané Auret, host of The Ready for Love Podcast

4. What have been your favourite parts of being a podcaster? What have been the challenges?