

8 Low-Cost Ways to Promote Your Business
If you’re looking to promote your business in a more cost-effective way, here are a few ideas you can try out that don’t break the bank!
Jessica Alex Marketing
Aug 24, 2023


What in the World Does it Mean to Have a Brand?
When you think of a ‘brand’ what first comes to mind? For some it’s a logo, but a ‘brand’ is much more than that.
Jessica Alex Marketing
Aug 16, 2023


Learn How to Make Your Brand Stand Out Online
It’s official, my first-ever Master Class is here! It took some time to get it just right for you, but I'm excited to announce that my Master Class is available now, and the topic is: ‘How to Make Your Brand Stand Out Online.’ Earlier this year I put out a survey in my Instagram Stories, and 71% of respondents said they do not feel as though their brand stands out. The results spoke for itself. There are a lot of brands who feel like their marketing efforts are going unseen.
Jessica Alex Marketing
Aug 30, 2021


What 95 Per Cent of All Brands Understand About Colour
What does it mean that roughly 95 per cent of all brands feature logos with only one or two colours? They’re going for the strong and the simple something that creates an instant impression and locks itself in the mind’s eye of the viewer.
Shaneece Bogues-Hill
Jan 14, 2021


How can you be authentic with planned content?
As long as the real you shows up, you can still plan ahead. Focus on creating content that allows you to exhibit the real you, just in a
Jessica Alex Marketing
Jul 6, 2020


Why People Follow You on Instagram
Here are three main reasons why someone will choose to follow you on Instagram. Because you provide value and/or entertain them
Jessica Alex Marketing
Jun 1, 2020


Why it’s important to define your goals on Instagram
As a business and brand, it’s important to have goals associated with why you are using this platform and the tactics you are using.
Jessica Alex Marketing
May 22, 2020


Eight Ways Brands Can Build Trust on Social Media
Building trust and maintaining relationships is not a one-and-done kind of thing, it’s something you have to continuously maintain.
Jessica Alex Marketing
Apr 23, 2020


5 Tips for Levelling Up Your Content Marketing in 2020
I have created 5 tips to help you get clear on your content creation for the new year and help you build a brand people want to gravitate
Jessica Alex Marketing
Jan 8, 2020


The Power of Storytelling
Allow your story to unfold so that you too can connect with your audience and create a loyal and engaged customer-base.
Jessica Alex Marketing
Jan 1, 2020























