By Jessica Alex Are you ready to take your business to the next level this year? So a new year has begun and you may be looking to #levelup your business. Here are five resolutions that may help you improve your business for 2019! 1. Create or update your marketing plan Just like you have a sound business plan, you also need a marketing plan. This strategic plan is a great way to review your business goals and decide how you will use various marketing tools to achieve them. Y

Glory Hole Doughnuts' Mint Chocolate Cookie doughnut offered during their #12DaysOfDoughnuts in 2017 Have you started a new business and are looking for ways to grow your customer base? Well, this Glory-ous doughnut shop has a sweet thing going. When preparing for a workshop recently on Marketing Your Business, I reached out to a doughnut lover’s dream, Glory Hole Doughnuts and spoke to their General Manager, Heather Stainback for a case study. Not only are they one of my fav

Written by Contributor: Lisa Day There’s a joke that is apparently going around on the Internet: “The best place to hide a dead body is page two of Google search results.” While funny, the joke also stresses the importance of Search Engine Optimization (SEO) in order for your website to be noticed by Google, which accounts for almost 75 per cent of all Internet searches, as well as other search engines including Bing and Yahoo, among others. So what is SEO? SEO is what peo

I had a chance to talk to UK's Ané Auret about her business as a Dating Coach and her podcast, The Ready for Love Podcast. Keep reading for some of her insights on the do's and don'ts before starting up your own podcast! Award-winning Dating & Relationship Coach Ané Auret specializes in helping strong, smart and driven women to clear the obstacles that are keeping them from meeting, and keeping their match. Since rebuilding her own life after divorce and now happily married

Photo credit: Pexels I absolutely love quotes! Whether you are just starting out, or have been running your business for years, everyone needs a little inspiration 😊. Growing your business can involve many components, but one thing is for sure, every business needs customers to thrive. And every business needs some form of marketing to help their business attract more customers. Here are 10 quotes to help keep you inspired, and guide you on your marketing journey! 1. “Do

Esther Tadesse was born and raised in Toronto, Canada. She studied psychology at York University which is where she fell in love with the...

Written by Contributor Brooke Dixon Photo Credit: Pexels.com With Canada Book Day (April 23rd) just passing, social media specialist...

Written by Contributor Lisa Day Times have changed for public relations (PR) professionals looking to get their messages out to an audience that is spending more time online than ever before. With more than two billion active users on Facebook, over 700 million users on Instagram and over 300 million users on Twitter [source: Smart Insights], people are using social media to get news, share content and forge relationships. And while social media is continually evolving, so

Written by Contributor Lisa Day With shrinking newsrooms and fewer journalists, how can public relations (PR) and communications...

Photo: Pexels It has always been my goal to create value for people. So I started this year thinking, how can I add more value to people...