Marketing | jessicaalexmarketing 2/2

8 Low-Cost Ways to Promote Your Business

If you’re looking to promote your business in a more cost-effective way, here are a few ideas you can try out that don’t break the bank!

Marketing Tips

Jessica Alex Marketing

Aug 24, 2023

What in the World Does it Mean to Have a Brand?

When you think of a ‘brand’ what first comes to mind? For some it’s a logo, but a ‘brand’ is much more than that.

Branding

Jessica Alex Marketing

Aug 16, 2023

5 Ways to Make 2023 the Best Year Yet for Your Business

Combining the following tactics will help to increase your brand awareness and attract the right people to your business By Jessica Alex I always say, if no one knows about your product or service, how are they going to buy from you? Your business absolutely needs awareness — specifically brand awareness — to get people to learn about what you offer. But knowing about your product or service, is just the first step. It doesn’t mean people will automatically buy from you. It’s

Jessica Alex Marketing

Jan 11, 2023

Building a Buyer Persona for Your Brand

In order to effectively speak to your audience, you have to understand who your target market and audience is, and what their pain points

Jessica Alex Marketing

Feb 28, 2022

Learn How to Make Your Brand Stand Out Online

It’s official, my first-ever Master Class is here! It took some time to get it just right for you, but I'm excited to announce that my Master Class is available now, and the topic is: ‘How to Make Your Brand Stand Out Online.’ Earlier this year I put out a survey in my Instagram Stories, and 71% of respondents said they do not feel as though their brand stands out. The results spoke for itself. There are a lot of brands who feel like their marketing efforts are going unseen.

Branding

Jessica Alex Marketing

Aug 30, 2021

What 95 Per Cent of All Brands Understand About Colour

What does it mean that roughly 95 per cent of all brands feature logos with only one or two colours? They’re going for the strong and the simple something that creates an instant impression and locks itself in the mind’s eye of the viewer.

Marketing Tips

Shaneece Bogues-Hill

Jan 14, 2021